Healthcare

  Assignment 3 Q1. Write short notes on any five of the following: (a) PPC Advertising) Pay-Per-Click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It is commonly used in search engine advertising (e.g., Google Ads) to drive traffic to websites. (b) POEM (Paid, Owned, Earned Media) POEM is a framework for digital marketing: Paid Media – Advertising through paid channels like Google Ads, social media ads, etc. Owned Media – Company-controlled platforms like websites, blogs, and social media pages. Earned Media – Organic exposure gained through customer reviews, shares, and word-of-mouth. (c) Affiliate Marketing) Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales through their unique referral links. (d) Crawler) A web crawler (or spider) is a program used by search engines to scan and index web pages. Crawlers help search engines...

  ASSIGNMENT 2 Q1. Write short notes on: Answer. (a) Digital Marketing vs. Traditional Marketing Digital marketing uses online channels like social media, websites, and emails, whereas traditional marketing relies on offline methods such as TV, newspapers, and billboards. Digital marketing allows targeted and interactive engagement, while traditional marketing has a broader but less measurable reach. (b) Online Marketing Mix The Online Marketing Mix consists of strategies to promote products/services digitally. It includes:  Product (Online offerings and digital experiences)  Price (Competitive pricing strategies online)  Place (E-commerce platforms and distribution channels)  Promotion (SEO, PPC, social media, email marketing, etc.) (c) Web Analytics Web analytics is the process of tracking, measuring, and analysing website traffic and user behaviour. It helps businesses optimize their online presence, improve user experience, and make data-driven decisions. Tools like Google ...

 Khushi: Mixing Code, Colors, and Cupcakes Hey there! I’m Khushi, a BCA student who loves technology, makeup, and baking. Sounds like an odd mix? Maybe—but that’s what makes life interesting! Tech: Where I Solve & Create I spend a good chunk of my time learning how to code and figuring out how things work in the digital world. Im new to it and im thrilled to design an app or debugging a stubborn error in future , I love the thrill of problem-solving and building something from scratch. Makeup: My Creative Playground When I’m not in front of a screen, you’ll find me in front of a mirror, blending, contouring, and experimenting with new looks. Makeup, to me, is an art form—one that I hope to turn into a business with my own makeup studio someday! Baking: Because Life’s Better with Dessert Tech and makeup are fun, but nothing beats the joy of whipping up a batch of cookies or a perfectly frosted cake. Baking is my happy place, where I get to mix, experiment, and (of course) taste-...

  Fashion and technology might seem like an unusual pair, but they’re actually a match made in style heaven! With machine learning (ML) stepping onto the runway, the fashion industry is getting a serious upgrade—from predicting trends to personalizing shopping experiences. Let’s take a fun dive into how ML is transforming the way we shop, dress, and even design fashion. 1. Fashion Predictions: ML as the Trend Forecaster Ever wonder how brands seem to know exactly what’s going to be trendy next season? Well, it’s not just a lucky guess! Machine learning analyzes tons of data from social media, search trends, and even past fashion shows to predict what styles, colors, and fabrics will be in demand. So, that viral Y2K comeback? You can thank ML for spotting it before it even hit the streets. 2. Personalized Shopping: Your Virtual Stylist Gone are the days of endlessly scrolling through online stores, trying to find that perfect outfit. ML-powered recommendation engines (like the ones ...