ASSIGNMENT 2 Q1. Write short notes on: Answer. (a) Digital Marketing vs. Traditional Marketing Digital marketing uses online channels like social media, websites, and emails, whereas traditional marketing relies on offline methods such as TV, newspapers, and billboards. Digital marketing allows targeted and interactive engagement, while traditional marketing has a broader but less measurable reach. (b) Online Marketing Mix The Online Marketing Mix consists of strategies to promote products/services digitally. It includes: Product (Online offerings and digital experiences) Price (Competitive pricing strategies online) Place (E-commerce platforms and distribution channels) Promotion (SEO, PPC, social media, email marketing, etc.) (c) Web Analytics Web analytics is the process of tracking, measuring, and analysing website traffic and user behaviour. It helps businesses optimize their online presence, improve user experience, and make data-driven decisions. Tools like Google ...
Khushi: Mixing Code, Colors, and Cupcakes Hey there! I’m Khushi, a BCA student who loves technology, makeup, and baking. Sounds like an odd mix? Maybe—but that’s what makes life interesting! Tech: Where I Solve & Create I spend a good chunk of my time learning how to code and figuring out how things work in the digital world. Im new to it and im thrilled to design an app or debugging a stubborn error in future , I love the thrill of problem-solving and building something from scratch. Makeup: My Creative Playground When I’m not in front of a screen, you’ll find me in front of a mirror, blending, contouring, and experimenting with new looks. Makeup, to me, is an art form—one that I hope to turn into a business with my own makeup studio someday! Baking: Because Life’s Better with Dessert Tech and makeup are fun, but nothing beats the joy of whipping up a batch of cookies or a perfectly frosted cake. Baking is my happy place, where I get to mix, experiment, and (of course) taste-...
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